art director
the work
sony
campaign goal > position sony headphones as a better, longer lasting, alternative to apple airpods max.
emphasize creating peace and quiet that lasts.
*center photo taken by me*
auntie anne’s
campaign goal > push idea of auntie anne’s being the real reason you go to the mall.
disrupt other mall facets to redirect to auntie anne’s.
heelys
campaign goal > give heelys value outside of just being fun while maintaining silly and unserious brand voice
ortho
campaign goal > ignore practical reasons to keep bugs out. target those already afraid of bugs.
use touch points like mail-ins to generate fear in unexpected places.
email > amvh923@gmail.com
instagram > @avanharphoto
linkedin > ayden van harlingen
resume pdf > AV 2024
instagram > @avanharphoto
linkedin > ayden van harlingen
resume pdf > AV 2024
> about me
fueled by spite and a lot of coffee.
love looking at cool things, ugly things, and the back of a camera.
grew up in the Chicago suburbs where beige is the new black, and where i learned very early that interesting things to look at only existed everywhere else on the planet. the crushing weight of suburban blandness pushed me to find inspiration in any movie, painting, place, pic, or poster that made my eyes happy.
now i make things that make other people’s eyes happy.